About us

Blay International (M) Sdn Bhd was established in 1997. The Company started as a family owner shoe factory in 1956 under the name of Messrs Lee Tat Footwear.

Blay is an integrated footwear manufacturer with its own in-house designing, manufacturing and marketing capabilities.

The products are marketed under its own well-recognized brand of. Blay has now grown to become a well-recognized brand that it is today with discipline, constant innovation and a sharp eye for consumer's needs.

Blay products are channeled through wide distribute network in Asia Pacific Region and our stores are strategically located at prominent shopping complexes.

Our Strategy

• Maintain Innovation and Quantity.
• Albility to produce high quality footwear incorporating all type of premium materials. 
•   Stresses quality control at every stage of its manufacturing process.
•  Keeping our product range full with new, exciting designs and technologies.
•  Concentrating on our key categories –  outdoor classic footwear and occupational footwear.
• Capitalize on manufacturing process with twin-plant concept.

 Our Strength

 The company strength lies with the vision and commitment of the founder of Blay who has more than 52-years experience  in the shoe industry. The company has a team of in-house designer who has serious commitment to design and develop quality product.The team travel extensively to attend fashion show and trade shoe to ensure the products are at the forefront of fashion trend.